Troy Perkin, Registered Builder

The Client

Troy Perkin is a registered builder based in Melbourne's northeast, working primarily across the Nillumbik and Manningham areas. He specialises in residential renovations, extensions, and custom builds. With years of experience and a reputation built on quality workmanship and honest communication, Troy's business has grown through word-of-mouth referrals.

While his work spoke for itself, Troy had never had a website—and when potential clients in Warrandyte or Eltham searched for local builders, his name simply didn't appear. In an increasingly digital world, he was missing opportunities from homeowners actively looking for someone they could trust.

The Challenge

Troy needed a website, but he wasn't interested in anything complicated or overdesigned. His requirements were clear and practical.

Key Requirements:

• Simple and straightforward: No unnecessary features or complexity—just the essentials done well
• Clear service information: Potential clients needed to quickly understand what Troy does and how he works
• Build trust and credibility: The site needed to reflect the quality and professionalism Troy brings to every job
• Easy contact options: Clear pathways for enquiries, whether by phone or email
• Mobile-friendly: Many homeowners would be browsing on their phones while researching builders
• Local SEO: The site needed to appear in searches from his target areas in Melbourne's northeast

Troy wanted a site that worked like his business: no fuss, no gimmicks—just solid, reliable, and effective.

Our Approach

We built Troy's first website from the ground up, focusing on clarity, usability, and results.

Strategy & Structure

We started by mapping out what potential clients need to know when choosing a builder:

• What services does Troy offer?
• What's his experience and qualifications?
• What kind of work does he specialise in?
• How can someone get in touch?

These questions formed the backbone of the site structure—simple, logical, and easy to navigate.

Design Direction

The design is clean and professional, reflecting the quality of Troy's work without unnecessary embellishment. We used a straightforward layout with clear typography and plenty of breathing room, making information easy to find and digest.

The visual style is purposefully understated—letting Troy's experience and services take centre stage rather than competing with flashy design elements.

Content Development

Working with Troy, we developed clear, honest copy that explains his services in plain language. No jargon, no overselling—just straightforward information that helps potential clients understand what Troy does and how he can help.

We also highlighted his credentials as a registered builder and his years of experience, building trust from the first interaction.

Technical Foundation

The site is built with clean code, optimised for speed, and fully responsive across all devices. We implemented local SEO best practices to help Troy appear in searches from Templestowe through to Warrandyte and surrounding suburbs.

Contact forms are simple and functional, making it easy for potential clients to reach out with project enquiries.

The Results

The website went live and immediately started working. Within 24 hours, Troy received his first enquiry through the site.

Key Outcomes:

• Immediate enquiries: The site started generating leads from day one, proving its effectiveness
• Professional online presence: Troy now has a credible digital presence that matches the quality of his work
• Clear communication: Potential clients can quickly understand Troy's services and experience before making contact
• Local visibility: Troy now shows up in local searches, with enquiries coming from across the northeast suburbs he serves
• Easy to maintain: The simple structure means Troy can easily update project information as needed
• Mobile-optimised: Works perfectly on phones and tablets, meeting potential clients wherever they're browsing
• Cost-effective solution: A straightforward site that delivers results without unnecessary complexity or ongoing costs

Most importantly, the website now works as a 24/7 sales tool, providing information to potential clients and generating enquiries even when Troy is on site or outside business hours.

For a tradesperson who'd never had a website before, the results speak for themselves: a simple, effective online presence that pays for itself by bringing in new business.

View the Live Site

See the full project in action at troyperkin.com