Charlotte Cottrell

The Client

Charlotte Cottrell is an Intimacy Coordinator and Production Assistant working in the Australian film and television industry. As an intimacy coordinator, she ensures safe, respectful working environments during the creation of intimate content on screen—a relatively new but increasingly essential role in modern production.

With growing demand for her expertise, Charlotte needed a professional online presence that would clearly communicate her qualifications, experience, and approach to potential collaborators and production companies.

The Challenge

As a specialist in a niche, emerging field, Charlotte faced unique challenges in establishing her online presence.

Key Considerations:

• Explaining a new role: Many people in the industry are still unfamiliar with what intimacy coordinators do. The site needed to educate as well as showcase
• Balancing professionalism and approachability: The subject matter requires sensitivity and trust, so the design needed to feel both professional and warm
• Highlighting credibility: With safety and ethics at the core of the work, the site needed to clearly demonstrate qualifications, training, and industry recognition
• Showcasing experience: Production companies needed to quickly understand Charlotte's background and the projects she's worked on
• Making it easy to connect: The site needed clear pathways for producers, directors, and production companies to get in touch

The goal was to create a portfolio site that felt personal yet professional, clearly communicated Charlotte's unique value, and made it easy for the right opportunities to find her.

Our Approach

We designed Charlotte's portfolio to let her expertise and experience take centre stage, with a gentle, understated aesthetic that reflects her professional approach.

Discovery & Content Strategy

We started by understanding Charlotte's work, her values, and the needs of her industry. Through conversations with Charlotte, we identified what production companies look for when hiring an intimacy coordinator: clear credentials, relevant experience, and a collaborative, professional demeanor.

Design Direction

The visual design is intentionally understated—soft, neutral tones and generous white space create a calm, professional atmosphere. This allows Charlotte's voice and experience to come through without distraction.

Typography and layout choices emphasise clarity and readability, ensuring producers can quickly find the information they need. The design feels modern without being trendy, professional without being corporate.

Information Architecture

We structured the site around the key questions production professionals ask:

• What is an intimacy coordinator? Clear explanation of the role and its importance
• What are Charlotte's qualifications? Training, certifications, and professional memberships displayed prominently
• What experience does she have? Production credits and testimonials that demonstrate proven expertise
• How can we work together? Simple, clear contact options for enquiries and bookings

Technical Implementation

Built with clean, semantic HTML and optimised performance, the site loads quickly and works flawlessly across all devices—important when producers might be browsing on set or between meetings.

The site is also SEO-optimised to help Charlotte appear in searches for intimacy coordinators in Australia, making it easier for productions to discover her work.

The Results

The finished website positions Charlotte as a professional, credible expert in her field while maintaining the warmth and approachability that makes her effective in sensitive production environments.

Key Outcomes:

• Clear professional positioning: The site effectively communicates what Charlotte does and why it matters, educating visitors about this important role
• Strong credibility signals: Qualifications, training, and industry recognition are front and centre, building trust with potential clients
• Easy discoverability: SEO optimisation helps productions find Charlotte when searching for intimacy coordinators in Australia
• Seamless user experience: Producers can quickly assess Charlotte's fit for their project and get in touch without friction
• Professional yet personal: The design strikes the right balance—serious about the work, but approachable as a collaborator
• Mobile-optimised: Works perfectly on any device, meeting the needs of busy production professionals

The site gives Charlotte a strong foundation for her career in this growing field, making it easier for the right opportunities to find her while clearly representing the professionalism and care she brings to every production.

View the Live Site

See the full project in action at charlottecottrell.com